I purchased this coat over a year ago from Asos – prior to my pledge to not buy clothing for 12 months. I get so many compliments on this coat and I truly cringe when people ask where it’s from. Considering I am trying to adopt the slow fashion lifestyle, wearing a brand that promotes the fast fashion ethos doesn’t present me as being too committed. But the truth is that I loved this coat when I saw it and it was delightfully affordable and affordability is still pretty important to a student like myself.
Despite the low prices, I no longer want to support these prominent fast-fashion brands. My shift to becoming a more sustainable shopper is a process that hasn’t immediately resulted in me shopping at exclusively certifiably ethical brands, and I recognise that this is the next step once I complete my pledge. But eliminating the option of surfing Asos, Missguided or Boohoo for cheap and cute outfits is a step in the right direction. A couple of my friends have expressed their frustration over the difficulty in cutting out those online stores from their lives despite knowing the impacts of fast fashion. These brands are a lot to give up considering you can find practically any item you could dream of for a cost that doesn’t break the bank. But as inconvenient as it is (and I mean that with the greatest understanding), the consumption of fast fashion cannot hold a place in our future.
Nevertheless, I don’t regret buying the not-so-sustainable articles of clothing currently in my wardrobe because I love them and know that I will continue to wear and appreciate them. Just hopefully they will stand the test of time.
So, back to that infamous Asos coat. I popped the coat over wide-leg jeans and a black skivvy (both from Witchery) and accessorised with a canvas tote bag and white ankle boots. I just love the colour it brings to my typical jeans and black top combo, and the length is long enough to keep me properly warm for cold mornings such as these.
Bag: Christian Dior (from the Dior exhibition)
Ultimately what I’m learning from this experience is that if you want to adopt a slow fashion approach, you should only buy what you absolutely love. And after taking some time to contemplate whether you should buy something, you may actually find that you didn’t really love it the first time.
But maybe that’s what I tell myself to squash the urges.
Thanks for stopping by! x